Patient experience information available in public data sources such as social media and case reports is of immense value to Pharma industries. Insights generated from this data can influence the pharma value chain starting from early research through clinical testing, manufacturing, supply, and sales.
The unstructured nature of data, as well as language-specific nuances, impose challenges to modern-day technology to systematically and accurately mine information and insights. This talk presents the NLP-based approach leveraged by our organization to transform and generate value from patient experience data.
